Revising their Google Ads strategy is of key importance for local pest and wildlife control companies during slow times such as winter and the holiday season. This is why I’m going to go over tasks…
In his latest episode of the Pest Control Marketing podcast, Andy is answering another question from one of his listeners. How often should you be updating your negative keyword list? If you start a brand new campaign from…
When creating Google ads, you need to pay special attention to the search ads as they are the most common and powerful ads. Probably the easiest to create are the expanded text ads, which are…
In this episode of the Pest Control Internet Marketing, Andy is going to start by answering a question from one of his listeners. The listener is wondering: What is the typical Return On Investment (ROI)? This question is…
Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the…
This month, Andy is going to talk more about Google search terms in his PCIM podcast episode. Andy has received a lot of messages from business owners who were annoyed by the Google search term…
Before I talk about what changes Google has made to the Search Terms Report in September 2020, it’s important to understand fully what the report is and how to use it in your Google…
