Anyone who manages Google Ads campaigns can agree that 75% of the campaign’s performance is based on the keywords used, as well as the negative keyword strategy. You need to learn how to target the…
This month, Andy is going to talk more about Google search terms in his PCIM podcast episode. Andy has received a lot of messages from business owners who were annoyed by the Google search term…
Search Terms Report Changes
Episode Summary: We are now well over one month in after Google announced the major restrictions on search terms reports. I’ve had some time to find some work arounds and I share some tips in...
Before I talk about what changes Google has made to the Search Terms Report in September 2020, it’s important to understand fully what the report is and how to use it in your Google…
In this month’s episode of the Pest Control Marketing podcast, Andy is talking in depth about Google Search Terms. Google has recently started coming out with changes and if you currently run Google Ads,…
Search Terms Report Changes
Episode Summary: In early September, Google announced it will be limiting the number of search terms users will be able to view. What does this actually mean? What can we do about it? Let’s talk...
Keyword insertion is one of the features of Google Ads and it is also known as Dynamic Keyword Insertion, or DKI in short. It is used for replacing certain keywords in the ad, based on the words someone…
In this episode of the Pest Control Internet Marketing Podcast, Andy talks about Google Ads and specifically, about keyword insertion ads. Google Ads is a pretty broad and in-depth topic, as there are different types…
Keyword Insertion Ads
Episode Summary: Keyword Insertion Ads… what are they? The good and the bad. Learn about one of the best Google Ads strategies for Pest Control and the possible complications that can occur. Artist / Guest...
In this episode of The Pest Control Internet Marketing Podcast, Andy talks about internet marketing strategies that are going to give you leads instantly as a pest control company. This episode will not touch on…