Call tracking software tracks incoming calls, records phone calls and other information such as call source, etc. Call tracking software can be very helpful, especially with concerns relating to lead scoring, keyword research, lead attribution,…
Episode Summary:Search Engine Optimization for a local pest control company doesn’t have to be hard. More importantly, it doesn’t have to be expensive. Let’s talk basic SEO strategies for the Pest Control and/or Wildlife Control...
Setting a budget for Google Ads is a reasonable concern for any business owner because if it is done wrong, it can burn hundreds of thousands of dollars through your pocket. I get a lot…
As we officially became a Yelp Partner, I believe I have found the secret sauce for a successful Yelp Ads setup. If you are currently running Yelp Ads or considering for the future, this article…
Episode Summary:Yelp Ads is a great resource for new leads. However, finding the sweet spot in the Pest Control space that yields the highest ROI can be challenging. Let’s discuss options in this Pest Control...
It’s been over a month since Google announced some changes to keyword match types and we have already noticed some challenges of key phrase modifiers. Here is a brief review of some of these challenges…
Among the endless possibilities when it comes to internet marketing, how much effort should you give for social media? As of 2020, more than 3.96 billion people are actively using social media around the world….
Episode Summary:We are over a month in since Google has announced it’s changes to keyword match type. So, listen to this episodes for insights on how these changes are affecting the pest control marketing space. Artist...
At the beginning of February 2021, Google announced that it’s going to phase out the broad match modifier in Google Ads over the coming months. This major change on the advertising platform will have an…
In his latest episode of the Pest Control Internet Marketing podcast, Andy responds to his listener who asked what the Google Ads budget should be. Google Ads is essentially a bidding war. So if you’re in a low…